The bond with the city of Venice and that with tradition remain extremely strong, real distinctive features, but at the same time there is no lack of willingness to accept new challenges and to embrace an innovative approach. This is also thanks, trivial to repeat but very true, to the know-how of the Italian artisans who all recognize us and their ability to interpret customer requests, getting involved and adapting.
In confirmation of what has been said, Rubelli has the heart of its production in the Como area with the latest generation electronic machinery, but still preserves in the Venice headquarters some antique looms of the eighteenth century that allow the precious manufacture of haute couture velvets handmade as it used to be. Perhaps someone will remember the Dotted fabric designed by Giò Ponti for the company, or the Patchwork.
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Presented at the 1934 Biennale, they reinterpreted the age-old technique of velvet, updating it in tight sequences of staggered stamps in gradation of color or in graphics that engrave the surface of the velvet. Technically it is soprarizzi , fabrics obtained with the ancient technique of chiselling. In practice, it consists of a delicate operation of cutting some parts of the surface with a razor blade, so that cut velvet and curly velvet, i.e. uncut velvet, contrast with each other, creating a three-dimensional effect. Small masterpieces that, given the complexity of the execution, can be produced in a size not exceeding 60 centimeters. Exclusive goodies for true connoisseurs.
